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About Us

Wear Your Roots!

My name is Christopher Kwaku Minta and I am the founder and CEO of Africo. I started this business during my second semester of college at Plattsburgh State University, in January 2015. It all started when I wanted to embrace my culture with my peers and started selling ready made dashiki's on campus. I completely sold out of my first batch in the first week, and word of mouth quickly spread throughout the campus and people were asking for more!

I continued to sell the dashiki's on campus, when one day I was watching Shark Tank (I know cliché) and I was inspired by Mikaila Ulmer to take my business to the next level. Next thing I know, its March of 2015 and I am launching my website under the name of New African Connection.

We are now known as Africo and our goal is to provide our customers with the best quality African apparel at a convenient price. We are constantly researching new products to add to our line up. We believe the customers opinions and suggestions are very important, so feel free to contact us.

We love to work with new influencer's through out the United States. If you are interested in working with us, e-mail us at

 Free shipping on all orders over $35!